Fleet graphics: the most underrated advertising in Quebec
If you have work vehicles driving around Montreal every day, you already own mobile billboards that are not working for you yet. Every anonymous grey van is a missed chance to make your brand known.
At AGS Signs, our vehicle wrap and detailing service has transformed hundreds of work fleets — from a single vehicle to more than fifty. Here is what you need to know.
The measured impact of a wrapped fleet
| Fleet size | Impressions/day | Impressions/year | Cost per thousand |
|---|---|---|---|
| 1 vehicle | 30,000 – 70,000 | ~18 million | $0.15 – $0.40 |
| 5 vehicles | 150,000 – 350,000 | ~91 million | $0.05 – $0.15 |
| 10 vehicles | 300,000 – 700,000 | ~182 million | $0.03 – $0.10 |
For comparison, radio advertising in Montreal costs between $15 and $40 per thousand impressions. Fleet graphics are 100 to 300 times cheaper.
Designing a fleet that reads as one
The most common mistake is wrapping every vehicle differently. When people see three identical vehicles in a single day, your brand imprints powerfully. Different-looking vehicles just create confusion.
What every work vehicle must carry
- Logo and company name: large, visible on both sides and at the rear
- Phone number: in dialable format, 514-329-5757, readable from 30 metres
- Website: short and easy to remember
- Tagline or main service: five words maximum
- Brand colours: consistent with your sign and your online presence
Types of fleet graphics
Option A: Professional lettering (economical)
Cut vinyl applied with your logo, name and contact details. Clean, professional, durable. Ideal for larger fleets on a tight budget.
- Price per vehicle (SUV): $400 – $900
- Life: 6 to 8 years
Option B: Partial wrap
Partial coverage with one main graphic zone (hood and doors, or the rear box). Excellent value, strong visual impact.
- Price per vehicle (SUV): $1,200 – $2,500
- Life: 5 to 7 years
Option C: Full wrap
The entire vehicle surface is covered. Maximum visual impact. Recommended for customer-facing fleets or businesses that want a striking presence.
- Price per vehicle (SUV): $2,500 – $4,500
- Life: 5 to 7 years
For any fleet of three vehicles or more, we offer progressive discounts and a coordination service that keeps every vehicle perfectly consistent. It is the same logic our multi-site program applies to the signage of a branch network. Ask for our fleet rate when you request a quote.